At the beginning of 2006, a new telecommunication value-added service emerged as Amplesky professional equipment for video conference successfully entered into the business of CNC and China Telecom.

TOP IDEA

　　This successful cooperation is not occasional. Early in 2002, Doctor Yao Lingzhong, the general manager of Amplesky, made a speech of “New Mode of Profit by Broadband” in “China 1st Stream Medium Technology Forum”, where he bravely proposed the prospect of value-added service in broadband network. Doctor Yao refuted “the theory of broadband foam” according to the development trend of contemporary broadband at home and abroad, and brought forward positive opinions regarding the road to “unlimited business opportunities”, including a complete business mode, strategies to attract users and advertisers, and an all-around solution. His speech brought a new thought to the profit mode of broadband. And this cooperation is a perfect realization of original assumption.

TOP GEAR

　　 Before this cooperation, CNC of Ningbo made a wide research and comparison of main multi-point control units (MCU) available, and finally chose the newest telecom level MCU–Amplesky?3500L of most optimized performance to price ratio. The particular dual hot standby technology and design of telecom level redundant power, and characteristics under the high definition and high bandwidth standard of H.264, such as multi-screen, large volume of connection, high stableness, and convenient management made it the best choice for telecom enterprises. Video recording & VOD server Amplesky?VC6000, the upgraded generation of VCSS3000 which opened a new page in the industry, was also selected. On the basis of original basic functions, VC6000 has some new features such as full support of recording and VOD of H.264 standard coding and decoding, internal RAID5 (1T storage volume), multi-network-port and multi-Router and external RAID mode, and is characterized by powerful functions and excellent expansion capabilities.

TOP SOLUTION

　　 There’s a fierce competition among network service providers along with popularization of broadband technology. Besides basic speed and stable network condition, it has been an important part determining development trend of service providers that whether more comprehensive contents and services are available to access users. Amplesky provides a whole set of solutions to telecom enterprises rather than several sets of facilities.
The video conference system adopting hardware structure is always on the top with advantages of high stableness, anti-virus, and reliable performance. The hardware video conference system in traditional sense is always purchased by users with specific needs, which invloves a large investment, a relatively long time period of construction and high network conditions, and thus is only suitable for government offices and large industrial enterprises with special network resources and strong strength. For example, a mainstream MCU of 2M access speed for 24 conference rooms costs 800 thousand in the market, which would be rigorous for many small-and medium-size enterprises. But if the video conference service is combined with gradually popularized broadband service so that video conference would be available when receiving broadband service, with reasonable charge and comprehensive services, the video conference will be rapidly popularized in the near future.

　　 The expense of video conference value-added service in the telecom operation will be determined considering three factors: bandwidth, number of conference rooms and time length of the conference. Therefore, Amplesky designs internal expense calculator in 3500L MCU so that intelligent calculation of expenses could be implemented without peripheral equipment. Any adjustment of tariff parameters could be done in several seconds so as to simplify the operation and record the precise amount of expenses. Thus common video conference equipment has truly become an independent part of telecom business operation which can integrate seamlessly with present network equipment.

TOP SERVICE

　　 Both products and solutions are the basis of one company. In the cooperation with CNC of Ningbo, all the equipment provided by Amplesky shall be strictly tested so as to meet the requirement of 24X7X54 full load telecom operation. Besides these basic supports, Amplesky attaches more importance to all-around services for customers. Technicians in each place could respond to customers in the shortest time. After tests in technical rooms and a period of trial operation, the actual operation has so far been in full running with a stable increase in customer number. As the new telecom value-added service is well appraised by customers, the win-win mode between video equipment manufacturer and telecom enterprises has begun a new journey.